Friday Tidbit: Parent Companies
Have you switched to using “green” or “eco-friendly” products? It’s an easy way to feel like you are making a good choice for the environment.
But who actually owns those brands? Earlier this year, The Guardian in UK published a quiz about ethical brands and their parent companies. Can you pass? Granted, some of those brands are unknown to us Americans, but I think there are a few you might recognize.
The Chic Ecologist reviewed a number of brands, providing a great graphic. For example, Odwalla and Honest Tea are owned by Coca-Cola.
On the flip side, there are product lines that are either privately owned and/or owned by eco-friendly parent companies.
Take Seventh Generation, owned by parent company Ecologic Brands. Years ago, it went public without success (shares never rose above $5) and ended up buying it’s stock back to remain private. (Funny side note, Burt’s Bees CEO actually left to come to Seventh Generation.)
Seventh Generation also launched some redesigned bottles earlier this year, made of mostly recycled paper.
What other brands do you know of that are owned by a questionable parent company? Have you changed any of your purchases because of it?